Education     
2005    Bachelor’s Degree in Communication Design from Buffalo State College

​Experience    
2022-present     Curbell Plastics – Digital Marketing Specialist
Performance Plastics Distributor
  • Develop, publish, and schedule digital content. Design graphics for social media, email, and website projects, ensuring brand consistency across platforms and relevance for ten core markets. Partner with the marketing team to create digital media that help products stand out and connect with the right audience
  • Build and optimize email campaigns in HubSpot for over 15 targeted email campaigns a year promoting 50+ types of plastics and specialty products, each aligned with focus industrial markets to drive brand awareness and user engagement and tracking open and click rates
  • Primary graphic designer responsible for making sure our branding stays consistent by following brand guidelines and supporting the team’s creative needs across digital and print
  • Create product videos using Adobe Premiere and After Effects, incorporating industry application stock photography

2013-2022     AirSep Corporation – Marketing Coordinator
Oxygen Equipment Manufacturer
  • Collaborated with internal teams to develop marketing materials, including literature, graphics, advertisements, manuals, parts lists, price lists, social media posts, and blog content
  • Managed national and international trade show program of regional and national shows; including all show coordination, staffing, and booth contents, purchases and utilities; managing budgets; designing booth spaces and artwork
  • Worked directly with customers to meet their marketing needs
  • Managed the budget for print and promotional items, fulfilled requests, and sourced vendor quotes
  • Built email communications with Pardot and BeeFree
  • Maintained and updated company website content using WordPress to enhance online presence

2007-2013    AirSep Corporation – Graphic Designer
  • Designed trade show display graphics, brochures, advertisements, posters, manuals, and forms
  • Maintained and updated company website content and creating art as needed
  • Assisted customers with their advertising needs
  • Requested quotes for printing and promotional items
  • Organized and managed video and photography sessions to create multimedia content for print and web media

2004-2006     The Buffalo News – Prepress Designer
Daily Newspaper
  • Designed/proofread advertisements

Skills    Adobe Creative Suite | BeeFree | HubSpot | MS Office | WordPress
Interests    Comics | Cooking | Music | Reading | Yoga